The Hard Sell
The tricks of political advertising
Dee Madigan
Ebook
Member discount
As an MUP member you get 40% off the RRP of all print books.
Member discount
As an MUP member you get 40% off the RRP of all print books.
Member discount
As an MUP member you get 100% off the RRP of all print books.
Member discount
As an MUP member you get 25% off the RRP of all print books.
Member discount
As an MUP member you get 25% off the RRP of all print books.
Member discount
As an MUP member you get 25% off the RRP of all print books.
Member discount
As an MUP member you get 40% off the RRP of all print books.
Member discount
As an MUP member you get 10% off the RRP of all print books.
Member discount
As an MUP member you get 40% off the RRP of all print books.
Other formats available
- Paperback
$24.99$18.74$24.99$18.74$24.99$18.74$24.99$22.49 $24.99
Imprint
The Hard Sell
The tricks of political advertising
Dee Madigan
What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying .
In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into:
• How political ads are designed to work;
• Who are they designed to work on;
• How we pay for them;
• Why we make so many negative ads;
• How personal is too personal;
• How spin works, particularly in an election campaigns;
• How to make messages cut through the cynicism;
• How politicians use journos who use politicians who use journos;
• The gendered nature of it all;
• And finally, what happens when it all turns to sh*t!
Dee is candid about the tricks of the trade and the lessons that can be learnt.
• How political ads are designed to work;
• Who are they designed to work on;
• How we pay for them;
• Why we make so many negative ads;
• How personal is too personal;
• How spin works, particularly in an election campaigns;
• How to make messages cut through the cynicism;
• How politicians use journos who use politicians who use journos;
• The gendered nature of it all;
• And finally, what happens when it all turns to sh*t!
Dee is candid about the tricks of the trade and the lessons that can be learnt.
In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into:
• How political ads are designed to work;
• Who are they designed to work on;
• How we pay for them;
• Why we make so many negative ads;
• How personal is too personal;
• How spin works, particularly in an election campaigns;
• How to make messages cut through the cynicism;
• How politicians use journos who use politicians who use journos;
• The gendered nature of it all;
• And finally, what happens when it all turns to sh*t!
Dee is candid about the tricks of the trade and the lessons that can be learnt.
• How political ads are designed to work;
• Who are they designed to work on;
• How we pay for them;
• Why we make so many negative ads;
• How personal is too personal;
• How spin works, particularly in an election campaigns;
• How to make messages cut through the cynicism;
• How politicians use journos who use politicians who use journos;
• The gendered nature of it all;
• And finally, what happens when it all turns to sh*t!
Dee is candid about the tricks of the trade and the lessons that can be learnt.
Dee Madigan
Dee Madigan is an award-winning creative director. She is a panellist on Gruen and The Drum (ABC TV) and appears on The Latest and Sunrise (CH7). Dee runs her own Advertising Agency, Campaign Edge, with offices in Sydney, Melbourne, Brisbane and Darwin and is the author of The Hard Sell (MUP 2014), as well as a contributing author on Mothermorphosis (MUP 2015), Perspectives on Change (ANU 2015) and Unbreakable (UQP 2017). She has been the…
Ebook
Member discount
As an MUP member you get 40% off the RRP of all print books.
Member discount
As an MUP member you get 40% off the RRP of all print books.
Member discount
As an MUP member you get 100% off the RRP of all print books.
Member discount
As an MUP member you get 25% off the RRP of all print books.
Member discount
As an MUP member you get 25% off the RRP of all print books.
Member discount
As an MUP member you get 25% off the RRP of all print books.
Member discount
As an MUP member you get 40% off the RRP of all print books.
Member discount
As an MUP member you get 10% off the RRP of all print books.
Member discount
As an MUP member you get 40% off the RRP of all print books.
Other formats available
- Paperback
$24.99$18.74$24.99$18.74$24.99$18.74$24.99$22.49 $24.99
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